Despite the fact that GM foods have been commercially accessible in the US for more than 20 years, few people in the country are aware of them. The National Bioengineered Food Disclosure Standard, which went into effect, will force food producers to report the use of GM ingredients in their goods. Public perception of GM technology may be impacted by how food makers inform customers about GM components; we investigate how food producers describe GM substances in their food items on Smart Label, a platform for digital disclosure created by the Grocery Manufacturers Association. We examine how these characterizations affect people's perceptions of the hazards and advantages of GM food. Overall, we discover that different descriptions of GM substances have little impact on how people perceive their dangers and advantages. According to post hoc analysis, understanding of GM technology and moral assessment of it are important predictors of perceived dangers and benefits. The effects of GM technology on public communication are examined.
